Yesterday, we ran a post about the keynote speaker at this year’s WWDC, based on an old press release. (Apple has not yet announced who will be giving the keynote this year).
I apologize for this error. We don’t know quite how this slipped through, except that it was a result of a complete failure of our process.
So we’re reevaluating our processes, specifically in regard to fact-checking, and we’re going to make whatever changes are necessary to make sure something like this never gets published to our site again.
There is nothing more important to me, as an editor, than the relationship we have with our readers. We let you down here. We’ve learned our lesson, and we are taking steps to prevent this from happening again. We know it won’t be easy, but we will do everything in our power to restore your trust in us.
An apology from Nicole Solis at TheAppleBlog. A few companies should take note of this and learn. It may seem contrite, its not a big deal, but we as readers do expect professional journo's to get the facts right.
Thanks Nicole, I will keep reading.
I am not the most prolific blogger but like to put out what I am thinking about when I can. I have two threads on Posterous. My personal views and my company views. Often the two overlap and some times they may clash. Often I right then decide where it belongs. Which is why Posterous works for me as it posts on to my company at blog.pointconcept.info.
Hope you enjoy reading. Please leave comments and tell me.
I am not the most prolific blogger but like to put out what I am thinking about when I can. I have two threads on Posterous. My personal views and my company views. Often the two overlap and some times they may clash. Often I right then decide where it belongs. Which is why Posterous works for me as it posts on to my company at blog.pointconcept.info.
Hope you enjoy reading. Please leave comments and tell me.
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